About the Pink Pledge

Pink Pledge is a month long, community wide, awareness and fundraising campaign to benefit Norma Pfriem Breast Center. Funds raised through Pink Pledge enable the Center to continue to provide medical excellence and compassionate care to ALL women, regardless of their ability to pay.

Norma Pfriem Breast Center was the first freestanding community breast center in Connecticut to offer one-stop coordination of care, patient navigation and rapid diagnosis. Norma Pfriem Breast Center is one of only 500 centers nationwide accredited by the National Accreditation Program for Breast Centers and is a member of the prestigious National Consortium of Breast Care Centers.

Pink Pledge is what you make it. There are many ways to participate. Through your support and participation, no matter how big or small, you can make a difference in someone's life, even your own.



Take the Pink Pledge

You can pledge to do any of the following in support of Norma Pfriem Breast Center.


Click to donate now
Attend an Event
Inspire Love Virtual Event
Spread the word. Click to share.
Schedule your mammogram
Learn more about Norma Pfriem Breast Center

A Community that Cares

Many thanks to the Town of Fairfield for coming together to lead the Pink Pledge. Fairfield’s merchants, restaurants and businesses, local schools, and sports teams are holding special promotions and events in support of the center. Town departments and local residents are also helping to turn the town pink. Please join Fairfield in taking the Pink Pledge!

Town of Fairfield collage


See more photos and video in our gallery



Events Calendar

Pledge by Participating! Throughout October, community retailers, restaurants, fitness centers, schools and more will be offering special PINK promotions and fun events to support Norma Pfriem Breast Center. Events are subject to change without notice. Please check back for updates or sign up to receive email updates.

View the 2020 Shop Calendar (pdf)

View the 2020 Dine Calendar (pdf)



Our Impact

Norma Pfriem Breast Center, part of Smilow Cancer Hospital, has been providing medical excellence, compassionate care and life-saving programs for 20 years with locations in Bridgeport, Fairfield and Trumbull. We could not have come this far without the generous support of those who believed in our mission.


38,000+ women received services

Over 38,000 women throughout the region received comprehensive services and programs from Norma Pfriem Breast Center.

1,500+ women received financial assistance

Over 1,500 women each year receive financial assistance through Norma Pfriem Breast Center’s medically uninsured program, making this the largest assistance program in the area.

3,500+ girls are educated

Over 3,500 girls are educated annually in our schools and summer camp programs.

10,000+ women received information

Over 10,000 women receive information about prevention each year through health fairs and our innovative education and outreach programs.

Evening of Wellness illustration

Hundreds attend our complimentary Evenings of Wellness and series of health lectures, hosted by our medical providers in businesses and other Norma Pfriem Breast Center locations.

National Accreditation Program for Breast Cancers

Norma Pfriem Breast Center is accredited with commendation by the National Accreditation Program for Breast Centers, one of only 500 sites in the nation.

Recognition illustration

Norma Pfriem Breast Center has been nationally recognized by the NAPBC for the depth and breadth of our Integrative Medicine Support Services.

20 years

Norma Pfriem Breast Center is proud to provide funding for individual counselling and group support, as well as funding for research.

For more information on the Norma Pfriem Breast Center please visit our website.


 More Info Donate Now



Norma Pfriem Breast Center thanks our generous sponsors for their support of Pink Pledge and the mission of the center.


People's United Bank
Yale New Haven Health Smilow Cancer Hospital | Norma Pfriem Breast Center
Bigelow tea
Aquarion Water Company
Amy Desel
Kate Cacciatore
City of Bridgeport Seal

We also wish to thank the following Town of Fairfield Departments for their involvement in Pink Pledge.

Town of Fairfield Seal

Community & Economic Development | Department of Public Works | Fairfield Fire Department Fairfield Police Department | Parks and Recreation

View Our Retail Partners



Educate Yourself and Others

One in eight women in the U.S. are diagnosed each year with breast cancer and according to data released by the American Cancer Society, Connecticut has one of the highest rates of incidence of breast cancer in the country. Educate yourself about your health risks and encourage others to do the same.


- Women of average risk should begin routine, annual screening as early as age 40 but no later than age 45.
- Screening under age 40 may occur for women who are at increased risk for breast cancer.
- Patients with dense breasts may benefit from annual supplementary screening which can include breast Ultrasound or MRI screening depending on individual risk factors.
- The screening schedule should continue as long as the woman is in good health.

* Source: NAPBC (National Accreditation Program for Breast Centers) and the American Cancer Society

Breasts that are dense contain more fibrous and glandular tissue than fatty tissue, making it difficult to detect cancer on mammograms. They are also more likely to develop cancer.

Tell your doctor if anyone in your family has or had breast or ovarian cancer to see how this may impact your risk.

Men, you are not exempt from breast cancer, but your risk is much lower than women. Be alert to lumps in your breasts or changes in the nipple.

Breast self-exams (BSE) are recommended for women ages 20 and older. BSE should be done regularly at the same time every month. Regular BSE teaches you to know how your breasts normally feel so that you can more readily detect any changes.

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Schedule Your Mammogram : 203-683-9729



Get Updates

Please subscribe to the Norma Pfriem Breast Center mailing list to receive special invitations, health information from NPBC, and to get Pink Pledge updates.